Expert's Opinion

Packaging EPR: From Packaging Supplier to Strategic Brand Partner

Mike Barry, Commercial Director, Digital Printing, Domino, explains how label & packaging converters can support brands’ meet EPR compliance.

Photo: Shutterstock/ AtlasStudio

Global sustainability regulations are reshaping brands’ packaging strategies. Packaging has evolved from a simple product protector into a multi-faceted asset that delivers not only product protection and regulatory compliance but also brand communication and customer engagement. With the expansion of Extended Producer Responsibility for Packaging (EPR) schemes across US states and the introduction of the EU Packaging and Packaging Waste Regulation (PPWR), packaging reusability and recyclabil...

Become an Industry Insider and get FREE 24/7 access to this story and all of Ink World magazine.


Already a subscriber? Sign in

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters